Dailymotion monitors and tracks the inventory health of your account across multiple categories and aggregates this information in a single easy to use dashboard.
In this article you will learn how to get more information about your inventory, get familiar with the categories, and how to leverage your inventory.
Your Monetization insights dashboard
This dashboard allows you to quickly identify the following information:
- Your inventory categories - Each category has a label depending on the score performed by your inventory. Each category can be expanded to get more details.
- Time & channel filters - You'll be able to filter the dashboard for a selected period of time or for a selected channel within your organization
Get familiar with the inventory categories
An inventory is an ad opportunity generated on your content or on a digital property (website, app etc) associated with your account.
An inventory is considered optimized when it meets all of the following conditions:
- Viewability - It has high viewability on the player embedded on your digital property
- Ads.txt - It is generated on a property with its ads.txt file containing all of the Dailymotion required advertising demand sources
- Brand Safety - It is generated on brand safe content
- Monetizability - It is not created on content, channel or property that has monetization turned off
- Valid traffic - It is created by a real user with genuine interest and not bot traffic
An inventory is considered non-optimized when it does not meet any of these conditions.
Understand the optimal score
Each category has a recommended optimal score which is the minimum score necessary to consider your inventory optimized and achieve high monetization.
Depending on the score performed by your inventory compared to the recommended optimal score, you'll be able to easily know if you are On Track or Underperforming.
- On Track - Your inventory is above the recommended optimal score for that category.
- Underperforming - Your inventory is under the recommended optimal score for that category
For example:
- The recommended optimal score for Viewability category is 80%
- Your inventory viewability score is 70%
- Your account will be Underperforming in this category
Act upon my inventory performance
By clicking on each category, you will be able to get more information on your performance and how to improve your score.
On each section you'll be able to find:
- a performance table, to quickly identify the top 3 domains / reasons impacting your inventory for the selected category
- an optimization guide, to quickly identify a potential solution to improve your catalog / player implementation
- a full report button, to download a complete report for the selected category. Each report will list the domains / content having a negative impact on the category, and the reason why.
Get familiar with the monetization categories
Viewability
Viewability measures if your player is sufficiently visible to your audience while an ad is being played.
Dailymotion uses third party measurement solution MOAT to get viewability data at an ad impression level and receives these data from any embedded Dailymotion player on the digital property.
Measured ad impression is categorized as having high viewability or low viewability. Note that MOAT measures viewability on sampled set of impressions and not on all of the impressions.
How is it calculated?
Viewability score is the share of all sampled impressions that have high viewability. For example, out of 1000 sampled impressions from all your embeds across all your properties
- 750 have high viewability
- 250 have low viewability
- Your viewability score is 75% (750/1000)
Note: The score calculated using this data may be different from overall average viewability score of the digital property.
Example: if a domain is using multiple player technologies, overall average viewability score of the domain may be different from the viewability score calculated on just Dailymotion player embeds.
The score can vary significantly depending on the implementation and behavior of each player embed.
You can download the full report to get a more granular breakdown of high vs low viewability impressions at a page level which can help isolate and identify root cause while investigating viewability issues.
Ads.txt
In order to maximize monetization on your digital properties, it is important to allowlist all of Dailymotion required advertising demand sources (lines) in the respective ads.txt files.
Learn more about ads.txt initiative here
How is it calculated?
Ads.txt score is the share of your total inventory generated on your properties with ads.txt containing all of Dailymotion required lines.
For example, if your all of your embeds across your properties generate 1000 inventory
- 700 of it generated on domains with ads.txt containing all of Dailymotion required lines
- 300 is generated on domains with ads.txt missing some of the Dailymotion required lines
- Your ads.txt score is 70% (700/1000)
You can download a full report to get more granular breakdown at a domain level to help investigate your ads.txt integrations.
Brand safety
Brand safety measures how safe your content is considered for advertisers and their brand image.
This section also shows a list of the top reasons by total inventory that contribute to non brand safe inventory.
How is it calculated?
Brand safety score is the share of your total inventory that is considered brand safe. For example, out of 1000 total inventory generated on all of your content
- 700 is generated on brand safe content
- 300 is generated on non brand safe content
- Your brand safety score is 70% (700/1000)
You can download a full report to get more granular breakdown at a content level to help investigate brand safety issues.
Monetizability
Monetizability monitors that your content is correctly configured to always be available for monetization.
For example, if ads are accidentally turned off on a video, inventory generated on this video will be marked as non-monetizable and show up under this category.
How is it calculated?
Monetizability score is the share of your inventory that can be monetized.
For example, out of 1000 total inventory generated on all of your content:
- 850 is monetizable
- 150 is not monetizable
- Your monetization score is 85% (850/1000)
You can download a full report to get more granular breakdown at a content level to help investigate monetizability issues.
Valid traffic
Valid traffic represents traffic that comes from a real user with genuine interest. Invalid traffic (IVT) represents traffic generated by bots or non-human traffic.
Dailymotion uses third party measurement solution MOAT to get IVT data at an ad impression level.
Note that MOAT measures IVT on sampled set of impressions and not on all of the impressions.
How is it calculated?
Valid traffic score is the share of all sampled impressions that have valid traffic.
For example, out of 1000 sampled impressions from all your embeds across all your properties:
- if 900 have valid traffic
- and 100 have invalid traffic
- Your valid traffic score is 90% (900/1000)
You can download the full report to get a more granular breakdown of valid vs invalid impressions at a page level which can help isolate and identify root cause while investigating IVT issues.