What is app-ads.txt
app-ads.txt is an initiative from The IAB Tech Lab. The app-ads.txt specification is an extension of the original ads.txt standard to meet the requirements for applications distributed through mobile app stores, connected television app stores, or other application distribution channels.
Through the app-ads.txt which has to be added on the developer website listed in the App stores, the publisher should list all of the companies that are authorized to sell the publishers’ inventory InApp.
This page will be crawled by DSPs and the information will later be checked against incoming bid requests to validate that the advertising system the ad request is coming from is authorized to sell the publisher's inventory.
Who is impacted:
This initiative is only impacting monetization on embedded videos InApp. If you don't have any dailymotion player running within an InApp environment, you don’t have to host this file.
Why it matters:
If you are a Publisher, app-ads.txt will help you to:
- Retain control over who sells your inventory
- Improve the quality of the ads shown
- Block unauthorized arbitrage and improve the overall user experience of your native App.
Furthermore, complying with this initiative will show advertisers that your website is trustworthy and brand safe for their ads.
Publishers who are app-ads.txt compliant will be able to sell their inventory in curated market : today major DSPs are already giving the option to advertisers to filter-out inventory that is not app-ads.txt certified
How can I implement this file?
Learn how to implement app-ads.txt here.