How to determine the audience of your channel or video?

According to the FTC’s guidance, a video is directed at children if: 

• Children are the primary audience of the video.  
• Children are not the primary audience, but the video is still directed at children because it features characters, singers, actors, activities, games, songs, stories, or other subject matter that reflects an intent to attract children attention (this is known under COPPA as “mixed audience” content). 
  

To categorize your channel and/or videos as ‘created for kids’, please follow the guidelines specified here.

Please note that identifying a video or a channel as 'created for kids' will have an impact on the availability of certain features of our service, such as the personalization of ads.

Examples of content never considered ‘created for kids’ include:  

• Content that contains sexual references. 
• Content that contains violence, graphic images, or other mature themes not suitable for young audiences.
  

As a content uploader of such mature content described above, you must enable the age gate on the content uploaded on your channel by following our dedicated guide. If uploading such mature content, please make sure such content is not in violation of our Child Protection Policy.

Please note that enabling the age gate on a video will disable its monetization.