Monitor your advertising performances through the Ads dashboard

The Ads dashboard allows you to dive in your advertising analytics by showing your overall ad inventory performance and conversion.

Access your Ads dashboard

Log into your Dailymotion Studio
Click on Analytics > Ads

Understand your metrics

Metrics are displayed at the top of the dashboard.

You can click on a metric to view timeseries and breakdown for a selected metric.

Example: you can click on Estimated earnings to view your revenue data broken down by video, channel etc.

Metric	Description
Total inventory	Total ad opportunities generated by your content or your embeds
No ads	Ad opportunities identified to be not eligible for monetization
No ad rate	Share of ad opportunities not eligible for monetization No ad rate = No ads / Total inventory
Sellable inventory	Ad opportunities available for monetization
Fill rate	Share of sellable inventories filled with an ad impression *Fill rate = Impressions / Sellable inventory*
Impressions	Total number of ads displayed
Missed impressions	Monetizable ad opportunities that were not filled with an ad impression. It includes ad errors, timeouts and nofills Missed impressions = Sellable inventory – impressions
Estimated earnings	Estimated earnings generated from all the monetization sources

Understand your dimensions

Each selected metric is broken down across dimensions for which the Top 6 items are displayed.

Example: when selecting the Views metric, the Top videos panel will display the Top 6 videos generating the most views for the selected time period.

Total inventory

Dimensions	Description
Videos	Top videos generating the most ad opportunities
Channels	Top channels generating the most ad opportunities
Video owners	Top video owners among your Organisation generating the most ad opportunities
Devices	Top devices used by your audience generating the most ad opportunities
Countries	Top countries generating the most ad opportunities
Players	Top Players used to play your content and generating the most ad opportunities. The Players listed can be yours or from third parties.
Tags	Top tags specified in your content generating the most ad opportunities
Pages	Top visitor URLs or native applications generating the most ad opportunities
Domains	Top domains or native applications generating the most ad opportunities
Playlists	Top Playlists in which your content has been added, generating the most ad opportunities. The Playlists listed can be yours or from third parties.
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved. Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application.
Position	Position of the ad opportunity. Usually one of the following: preroll: Before the content midroll: Middle of the content postroll: After the content ivv: In video vertical Share of ad opportunities for each ad position

No ad

Dimensions	Description
No ad reason	Main reasons justifying the non-eligibility of your content for monetization. Click here to learn more about the no ad reasons.
Channels	Top channels with videos identified as not eligible for monetization
Videos	Top videos identified as not eligible for monetization
Devices	Top devices used by your audience on which videos have been identified as not eligible for monetization
Video owners	Top video owners whose content has been identified as not eligible for monetization
Players	Top Players used to play your content identified as not eligible for monetization. The Players listed can be yours or from third parties.
Countries	Top countries in which your content identified as not eligible for monetization has been played
Pages	Top visitor URLs or native applications on which your content identified as not eligible for monetization has been played
Tags	Top tags specified in your content identified as not eligible for monetization
Domains	Top domains or native applications on which your content has been identified as not eligible for monetization
Playlists	Top Playlists in which your content identified as not eligible for monetization has been added. The Playlists listed can be yours or from third parties.
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application
Position	Position of the ad opportunity. Usually one of the following: preroll: Before the content midroll: Middle of the content postroll: After the content ivv: In video vertical

No ad rate

Dimensions	Description
No ad reason	Share of each main reasons justifying the non-eligibility of your content for monetization. Click here to learn more about no ad reasons.
Channels	Top channels with the highest no ad rate
Videos	Top videos with the highest no ad rate
Devices	Top devices with the highest no ad rate
Video owners	Top video owners with the highest no ad rate
Players	Top Players with the highest no ad rate. The Players listed can be yours or from third parties.
Countries	Top countries with the highest no ad rate
Pages	Top visitor URLs or native applications with the highest no ad rate
Tags	Top tags specified in your content with the highest no ad rate
Domains	Top domains or native applications with the highest no ad rate
Playlists	Top Playlists in which your content has been added, with the highest no ad rate. The Playlists listed can be yours or from third parties.
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical

Sellable inventory

Dimensions	Description
Buyer types	Type of buyer of the inventory. Usually either P1 or Dailymotion.
Videos	Top videos receiving the most ad opportunities available for monetization
Channels	Top channels receiving the most ad opportunities available for monetization
Video owners	Top video owners receiving the most ad opportunities available for monetization
Devices	Top devices used by your audience receiving the most ad opportunities available for monetization
Countries	Top countries receiving the most ad opportunities available for monetization
Players	Top Players used to play your content and receiving the most ad opportunities available for monetization. The Players listed can be yours or from third parties.
Tags	Top tags specified in your content receiving the most ad opportunities available for monetization
Pages	Top visitor URLs or native applications receiving the most ad opportunities available for monetization
Domains	Top domains or native applications receiving the most ad opportunities available for monetization
Playlists	Top Playlists in which your content has been added, receiving the most ad opportunities available for monetization. The Playlists listed can be yours or from third parties.
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application
Position	Position of the ad opportunity. Usually one of the following: preroll: Before the content midroll: Middle of the content postroll: After the content ivv: In video vertical

Fill rate

Dimensions	Description
Buyer types	Type of buyer of the inventory. Usually either P1 or Dailymotion.
Videos	Top videos with the highest fill rate
Channels	Top channels with the highest fill rate
Video owners	Top video owners with the highest fill rate
Devices	Top devices used by your audience with the highest fill rate
Countries	Top countries with the highest fill rate
Players	Top Players used to play your content, with the highest fill rate. The Players listed can be yours or from third parties.
Tags	Top tags specified in your content, with the highest fill rate
Pages	Top visitor URLs or native applications with the highest fill rate
Domains	Top domains or native applications with the highest fill rate
Playlists	Top Playlists in which your content has been added, with the highest fill rate. The Playlists listed can be yours or from third parties.
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application
Position	Position of the ad opportunity. Usually one of the following: preroll: Before the content midroll: Middle of the content postroll: After the content ivv: In video vertical

Impressions

Dimensions	Description
Buyer type	Type of buyer of the inventory. Usually either P1 or Dailymotion.
Videos	Top videos generating the most impressions
Channels	Top channels generating the most impressions
Video owners	Top video owners generating the most impressions
Devices	Top devices used by your audience generating the most impressions
Countries	Top countries generating the most impressions
Players	Top Players used to play your content, generating the most impressions. The Players listed can be yours or from third parties.
Tags	Top tags specified in your content, generating the most impressions
Pages	Top visitor URLs or native applications generating the most impressions
Domains	Top domains or native applications generating the most impressions
Playlists	Top Playlists in which your content has been added, generating the most impressions. The Playlists listed can be yours or from third parties.
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application
Position	Position of the ad opportunity. Usually one of the following: preroll: Before the content midroll: Middle of the content postroll: After the content ivv: In video vertical
Ad format	Share of ad format generating the most impressions. Usually one of the following: instream: a video ad display_preroll: a static image ad

Missed impressions

Dimensions	Description
Buyer types	Type of buyer of the inventory. Usually either P1 or Dailymotion
Outcome	Breakdown the different missed impressions per category
Ad errors	Top ad error codes for missed impressions returned by our advertising system
Videos	Top videos generating the most missed impressions
Channels	Top channels generating the most missed impressions
Video owners	Top video owners generating the most missed impressions
Countries	Top countries generating the most missed impressions
Devices	Top devices used by your audience generating the most missed impressions
Players	Top Players used to play your content, generating the most missed impressions. The Players listed can be yours or from third parties.
Domains	Top domains or native applications generating the most missed impressions
Tags	Top tags specified in your content generating the most missed impressions
Pages	Top visitor URLs or native applications generating the most missed impressions
Playlists	Top Playlists in which your content has been added, generating the most missed impressions. The Playlists listed can be yours or from third parties.
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application

Estimated earnings

Dimensions	Description
Videos	Top videos generating the most estimated earnings
Channels	Top channels generating the most estimated earnings
Video owner	Top revenue distribution across the channels within your organisation or third party channels
Countries	Top countries generating the most estimated earnings
Players	Top Players used to play your content, generating the most estimated earnings. The Players listed can be yours or from third parties.
Devices	Top devices generating the most estimated earnings
Domains	Top domains or native applications generating the most estimated earnings
Tags	Top tags used in your content generating the most estimated earnings
Pages	Top visitor URLs or native applications generating the most estimated earnings
Playlists	Top Playlists in which your content has been added, generating the most estimated earnings. The Playlists listed can be yours or from third parties.
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application
Ad format	Share of ad format generating the most estimated earnings. Usually one of the following: instream: a video ad display_preroll: a static image ad

You can click on View more to see additional items for the selected metric and dimension.

Review and understand your missed impressions and ineligible video catalog

There are multiple reasons why your content may not be advertised.

In order to get more insights on your video catalog, we invite you to read our dedicated article.

Define a date range

The dropdown menu "Time" enables you to filter data within a specific timeframe.

You can select predefined date ranges, such as Last 7 days, Last Month, This year (and much more), or define a custom time period and choose the start and end dates you need.

Data retention

We apply a data retention policy of 25 months. Data older than this are no longer available.

Technical specifications

Data latency	Latest data is displayed for an inventory generated 8 hours ago
Data update frequency	Data is updated every hour
Supported granularities	Daily when time range is <= 90 days Monthly when time range is > 90 days
Supported timezones	All data is shown in UTC timezone

Dashboards