Monitor your advertising performances through the Ads dashboard

The Ads dashboard allows you to dive in your advertising analytics by showing you your overall ad inventory performance and conversion.

Access your dashboard

Log in to your Dailymotion account
Navigate to Partner HQ
Click on Analytics
Click on Ads to view your Ad dashboard

Understand your metrics

Metrics are displayed on the top of the dashboard.

You can click a metric to view timeseries and breakdown for a selected metric. For example, you can click on Estimated revenue to view revenue data broken down by video, channel etc.

Metric	Description
Total inventory	Total ad opportunities generated by your content or your embeds
No ads	Ad opportunities identified to be not eligible for monetization
No ad rate	Share of ad opportunities not eligible for monetization *No ad rate = No ads / Total inventory*
Sellable inventory	Ad opportunities available for monetization
Fill rate	Share of sellable inventories filled with an ad impression *Fill rate = Impressions / Sellable inventory*
Impressions	Total number of ads displayed
Missed impressions	Monetizable ad opportunities that were not filled with an ad impression. It includes ad errors, timeouts and nofills *Missed impressions = Sellable inventory – impressions*
Estimated earnings	Estimated earnings generated from all the monetization sources
eCPM	Estimated earnings per 1000 impressions (buyer type = Dailymotion only) **eCPM = (Estimated earnings / Impressions) 1000***
eRPM	Estimated earnings per 1000 sellable inventory (buyer type = Dailymotion only) **eRPM = (Estimated earnings / sellable inventory) 1000***

Understand your dimensions

Selected metric is broken down across dimensions and in general shows Top 6 items for each dimension.

Example: If Views is selected, in Top video panel, you will see Top 6 videos generating the highest views for the selected time period.

Total inventory

Dimensions	Description
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application

No ad

Dimensions	Description
No ad reason	No ads grouped by why they were not available for monetization. Click here to learn more about no ad reasons.
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application

No ad rate

Dimensions	Description
No ad reason	No ads grouped by why they were not available for monetization. Click here to learn more about no ad reasons.
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application

Sellable inventory

Dimensions	Description
Buyer type	Type of buyer of the inventory. Usually either P1 or Dailymotion.
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application

Fill rate

Dimensions	Description
Buyer type	Type of buyer of the inventory. Usually either P1 or Dailymotion.
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application

Impressions

Dimensions	Description
Buyer type	Type of buyer of the inventory. Usually either P1 or Dailymotion.
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application
Ad format	Type of ad being displayed. Usually one of the following: instream: a video ad display_preroll: a static image ad

Missed impressions

Dimensions	Description
Buyer type	Type of buyer of the inventory. Usually either P1 or Dailymotion
Outcome	Breakdown the different missed impressions per category
Top ad error codes	Top ad error code returned by our advertising system for the selected metric
Top ad error	Top ad errors returned by our advertising system for the selected metric
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application

Estimated earnings

Dimensions	Description
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Video owner	Top revenue distribution across the channels within your organisation or third party channels.
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application
Ad format	Type of ad being displayed. Usually one of the following: instream: a video ad display_preroll: a static image ad

eCPM

Dimensions	Description
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Video owner	Top revenue distribution across the channels within your organisation or third party channels.
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application
Ad format	Type of ad being displayed. Usually one of the following: instream: a video ad display_preroll: a static image ad

eRPM

Dimensions	Description
Videos	Top videos for the selected metric
Channels	Top channels for the selected metric
Video owner	Top revenue distribution across the channels within your organisation or third party channels.
Countries	Top countries for the selected metric
Devices	Top devices used by your audience
Domains	Top domains or native applications for the selected metric
Pages	Top visitor URLs or native applications for the selected metric
Position	Position of the ad opportunity. Usually one of the following: preroll. Before the content midroll. Middle of the content postroll. After the content ivv. In video vertical
Action	Action defines how a view or inventory was generated by clarifying the stakeholders involved Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application

You can click on view more to view additional items for the selected metric and dimension.

Review and understand your missed impressions and ineligible video catalog

There are multiple reasons why your content may not be advertised.

In order to get more insights on your video catalog, we invite you to read our dedicated article.

Technical specifications

Data latency	Latest data is displayed for an inventory generated 8 hours ago
Data update frequency	Data is updated every hour
Supported granularities	Daily when time range is <= 90 days Monthly when time range is > 90 days
Supported timezones	All data is shown in UTC timezone

Dashboards