The dailymotion programmatic platform supports the following in-stream video ads formats:
- Pre-, mid-, post-roll
- VAST 2.0, 3.0, 4.0
- All transactions are required to use HTTPS
- We do not support Flash
Below is a description VAST and VPAID:
VAST is a universal ad serving specification developed by IAB. It defines the interface for communication between the video player and ad server, enabling the server to pass information to the video player. For example, it passes the location of the ad on the server, how long to run it, the click URL, and the path for the tracking pixel). VAST is lightweight and supports simple in-stream video ad formats that are not executable.
VPAID is also a universal ad serving specification developed by IAB. It offers an API that enables interactive communication between the video player and ad server. For example, VPAID allows you to track interactivity and measure performance such as viewability, completion rate, and click-through rate. The downside to using VPAID is that it can slow down publisher sites.
Visit IAB For more information.