What is ads.txt?
The ‘ads’ in ads.txt stands for Authorized Digital Seller.
The IAB has taken an active role in curbing fraudsters from tricking ad buyers into purchasing fraudulent inventory through domain spoofing or unauthorized arbitrage. To achieve this, the IAB launched the ads.txt project to promote transparency and enable publishers to specify which advertising systems and resellers are authorized to sell their inventory. This is an important step towards reducing fraud and restoring trust in the programmatic supply chain.
How does it work?
In the IAB’s words, “Ads.txt works by creating a publicly accessible record of authorized digital sellers for publisher inventory that programmatic buyers can index and reference if they wish to purchase inventory from authorized sellers.” To learn more, visit: About ads.txt.
Benefits for buyers
Gives buyers the assurance that the inventory they are buying is authorized for sale by the domain owner and domain spoofing. Ads.txt reduces fraud and resold inventory.
Note: Ads.txt is currently only available for mobile web and desktop inventory. The IAB plans to provide support for in-app inventory in the future.
Dailymotion and ads.txt
Dailymotion has implemented ads.txt on dailymotion.com and our strategic publishing partners have followed suit. We will continue to enforce and monitor adoption among all of our publishing partners. Our goal is to make the dailymotion ad exchange fully compliant with ads.txt.
To view the IAB ads.txt spec: IAB Tech Lab ads.txt info and spec.
How is the ads.txt file formatted
We’ve mapped 'nsightvideo.com' to our exchange for ads.txt purposes.
The format we use for ads,txt is: #< SSP/ExchangeDomain >, < PublisherAccountID >, < AccountType >
An example:
