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Dailymotion

Ad specs

Creative specs

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  • Updated

This page provides guidance for buying requirements:

Creative assets

Assets allowed and supported
  • Direct media file (raw video asset – non-compressed & non-resized file, ideally the source file)
  • VAST URL's
Supported mediafile types

Linear :

  • Video:
    • MP4 (type="video/mp4")
    • webm (type="video/webm")

  • Audio:
    • MP4 (type="audio/mp4")
    • MPEG (type="audio/mpeg")
    • MPEG3 (type="audio/mpeg3")
    • MP3 (type="audio/mpeg") => firefox
    • MP3 (type="audio/mp3") => other browsers
    • WAV (type="audio/vnd.wave")
    • WAV (type="audio/wav")
    • WAV (type="audio/wave")
    • OGG (type="audio/ogg")
    • VORBIS (type="audio/vorbis")
    • ACC (type="audio/acc")

  • VPAID:
    • JS JavaScript (type="application/javascript" apiFramework="VPAID") 

Unsupported mediafile types
  • Flash video (type="video/flv")
  • VPAID Flash (type="application/x-shockwave-flash" apiFramework="VPAID")
Trackers supported Dailymotion is compliant and supports IAB VAST specs and trackers

 

Web Player (HTML5)
Desktop | Mobile web | Mobile app environment

Supported IAB video suite  Dailymotion Dailymotion IMA implementation
VAST 4 ✔ *    Please see IMA SDK VAST Support for specificities
VAST 3 ✔
VAST 2 ✔
VPAID2 ✔
OMSDK ✔
SIMID ✘
Video features
Linear ✔ ✔
Non linear (overlays) ✘ ✔
Companion ✔ ✔
Ad pods ✘ ✔
Audio ads ✔ ✔
Support for categories ✔ ✔
Server side ad insertion ✘ ✘
Tracking events (4.3) ✔ ✔


(avertissement)  * The Dailymotion Player supports Vast 4.1 and 4.2. However, some such as [LATLONG] are not supported. Please get in touch with our Support Team to get the full list.

For support component by component, please get in touch with the Support Team.

 

Technical specifications for MP4 / Webm files

Ads resolution Total bitrate Video specifications Audio specifications
426 x 240 ~260 kbps
  • Video bitrate : 180 kbps 
  • Video peak bitrate: 250 kbps
  • Framerate: Up to 60 FPS
  • Codec: H264 AVC Base@L1.3 (mp4) VP8 / VP9 (webm)
  • Bitrate: 64kbps stereo / 32kbps mono
  • Audio sample rate: 11/22 kHz based on the source sample-rate
  • Codec: AAC LC-SBR (mp4) Vorbis or Opus (webm)

640 x 360

 ~465 kbps
  • Bitrate: 392 kbps 
  • Video peak bitrate: 440 kbps
  • Framerate: Up to 60 FPS
  • Codec: H264 AVC Base@L2.2 (mp4) VP8 / VP9 (webm)
  • Bitrate: 64kbps stereo / 32kbps mono
  • Audio sample rate: 11/22/44 kHz based on the source sample-rate
  • Codec: AAC LC-SBR (mp4) Vorbis or Opus (webm)
854 x 480

~845 kbps
  • Bitrate: 700 kbps
  • Video peak bitrate: 800 kbps
  • Framerate: Up to 60 FPS
  • Codec: H264 AVC High@L3.1 (mp4) VP8 / VP9 (webm)
  • Bitrate: 128 kbps stereo / 64kbps mono
  • Audio sample rate: 11/22/44 kHz based on the source sample-rate
  • Codec: AAC LC-SBR (mp4) Vorbis or Opus (webm)
1280 x 720 ~2.170 mbps
  • Bitrate: 1.5 mbps 
  • Video peak bitrate: 2 mbps
  • Framerate: Up to 60 FPS
  • Codec: H264 AVC High@L3.1 (mp4) VP8 / VP9 (webm)
  • Bitrate: 128 kbps stereo / 64kbps mono
  • Audio sample rate: 11/22/44 kHz based on the source sample-rate
  • Codec: AAC LC-SBR (mp4) Vorbis or Opus (webm)
1920 x 1080 ~6.250 mbps
  • Bitrate: 2,5 mbps 
  • Video peak bitrate: 3 mbps
  • Framerate: Up to 60 FPS
  • Codec: H264 AVC High@L4.0 (mp4) VP8 / VP9 (webm)
  • Bitrate: 260 kbps stereo / 130kbps mono 
  • Audio sample rate: 11/22/44 kHz based on the source sample-rate
  • Codec: AAC LC-SBR (mp4) Vorbis or Opus (webm)

* webm alone are not supported on iPhone / iPad / iMac via Safari. It is highly recommended to use only MP4 files.

** video bitrate and resolution should be determined according to the creative duration. The above recommendations are for 16:9 content.  It is highly recommended to lower the bitrate and resolution of the mediafile for long duration creatives.

*** For vertical ads on mobile, ad resolutions are flipped.

 

Audio ads assets

Format Codecs Mime type Bitrates Sample rate
mp4 or mp3
  • AAC LC-SBR (mp4 only)
  • MPEG-1 Audio Layer 3
  • audio/mp4
  • audio/mpeg

From 64kbps to 256kbps

128kbps is considered as a good balance between quality and file size

 44.1 kHz
ogg
  • Vorbis
  • Opus
  • audio/ogg
  • audio/vorbis
Wav
  • Pulse-Code Modulation
  • MPEG-1 Audio Layer 3
  • Windows Media Audio
  • audio/wav
  • audio/wave
  • audio/vnd.wave

 

Companion ads assets

Format Mime type Dimension

.jpg

.png
  • image/jpeg
  • image/png
 No actual limit, but bigger images will impact loading time

 

 

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