Dailymotion ad inventory has an average viewability rate of 80%. We subscribe to the MRC's definition for viewability: A viewable impression is one where 50% of a video player’s pixels are in view in an active browser tab for at least two consecutive seconds. Visit the Media Ratings Council's website for more information.
Dailymotion is natively integrated with IAS for viewability measurement and is compatible with all third-party trackers (e.g., Moat). We are also compliant with VPAID 2.0, which enables us to track interactivity and measure performance such as viewability, completion rate, and click-through rate.