Dailymotion offers the ability to integrate player events into your Google Analytics (GA) account.
You can find more information through the following articles:
This integration is optional and only available to our verified partners
There are two different ways to send player events to a GA account:
- Client-side using a Google Tag Manager (GTM) container file
- Server-side using Dailymotion’s analytics pipeline
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Client-side Google Analytics Integration |
Server-side Google Analytics Integration |
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Available to |
Everyone |
Only partners with verification badge |
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Best for |
More flexibility and customizability |
Minimal development work |
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How are events delivered? |
Sent directly to GA |
Routed through Dailymotion servers |
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Is it possible to customize the event payload? |
Yes |
No |
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Where are events collected from? |
Specific domains and applications where client-side is integrated |
All verified domains and native applications where the DM player is embedded |
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How is it set up? |