Dailymotion is committed to ensuring transparency and helping viewers understand how content is created or modified. The "AI-Altered Content" label appears on videos including elements created or significantly modified using artificial intelligence (AI) technologies or editing tools.
Here’s what you need to know about this label:
What does "AI-Altered Content" mean?
"AI-Altered Content" indicates that the whole video or parts of it were created or significantly altered using audio, video, image creation or editing tools.
Why do we use this label?
The purpose of the "AI-Altered Content" label is to:
- Promote transparency: Allow viewers to understand when AI technologies or similar tools have been used in content creation.
- Build trust: Ensure that users can make informed decisions about the authenticity of what they’re watching.
- Comply with guidelines: Align with industry standards and regulations around disclosing artificially generated or modified content.
What types of videos might carry this label?
The label applies to a wide range of videos, such as:
- Content featuring deepfakes or digitally enhanced visuals.
- AI-assisted recreations of voices or speech.
- Videos where AI tools were used to create entirely synthetic scenes.
- Any content where the uploader has disclosed the use of AI for significant modifications.
Does this label mean the content is fake or untrustworthy?
Not necessarily! The label simply indicates that AI technologies or similar tools were used. The video might still contain accurate, creative, or entertaining material. However, viewers should consider the context and purpose of the modifications when interpreting the content.
How does this label help viewers?
This label empowers viewers to:
- Identify when AI or similar tools have been involved in creating content.
- Approach the content with awareness of the possible modifications.
- Differentiate between fully authentic recordings and AI-enhanced creations.
Can this label be removed?
The label is applied based on the uploader’s voluntary disclosure. If the uploader activates the toggle for “AI-altered content”, the video will automatically make the label available for all viewers to see within the Dailymotion video player.
This setting can be changed at any time by the uploader within the Dailymotion Studio’s advanced settings.