You may see on Dailymotion videos labeled as "Paid partnership". In this article we'll introduce you to the meaning of this label and why you're seeing it as a viewer.
Understand the paid partnership label
What is the paid partnership label?
The paid partnership label indicates that a video has been financially supported by a third party. It means that the video may include paid product placements, endorsements or sponsorships, showcasing the third party's brand, message, or product.
As a viewer, the paid partnership label helps you identify when content may be influenced by a third party. This allows you to critically assess the content and understand any potential biases.
How is it displayed?
This label is prominently displayed for 6 seconds at the beginning of the video, ensuring viewers are informed without requiring any action on their part.
The label is visible even if the video controls are hidden or disabled. However, it is not shown on video thumbnails or on the content discovery screen, as it's specific to the video viewing experience.
Understand content creator responsibilities
Why content creators should label their content?
The label is set by the content creator and ensures transparency and honesty with their audience. It informs you as a viewer that the content you're watching might be influenced by a third party, allowing you to make informed decisions about the content you consume.
What are the responsibilities for a creator or brand?
Creators and brands are responsible for understanding and complying with legal obligations to disclose paid promotions in their content. This includes knowing when, how and to whom they should disclose it, as well as understanding what types of paid promotions are permitted under local laws.