Following is like taking out a (free) subscription to something you like. On Dailymotion you can follow channels, topics and Playlists.
We use your follow actions to better understand the type of content you're interested and we use this knowledge to further personalise the content recommendations share with you every time you come back to the app. You can manage these subscriptions from a dedicated space in your library.
You can also opt-in to push or email notifications if you want to be notified about new activity from the things you follow.